Kit Kat

The main competitors of Kit Kat are ‘Time Out’, ‘Mars’, ‘Twix’, and ‘Ferrero’. Among the entire competitors ‘Time Out’ is on the top name of the list. According to the survey most of the people prefer Kit Kat rather than the other chocolates. Cadbury is one of the most popular companies for chocolate. It is known for its original milk chocolates. But when it comes to the snack bars, the first preference is ‘Kit Kat’. Hence we can say that the competitors are trying to improvise the original wafer coated with milk chocolate with other ingredients, such as ‘Tim Out’, which inserted flakes, ‘Twix’ which is combined with caramel flavour and ‘Kinder Buenos’ using hazelnut chocolate. This shows that the difference between Kit Kat has a different way to promote their chocolates and their competitors have different ways of promotion as they give there ingredients importance. Consumers are becoming more design conscious, demanding for goods which are aesthetically pleasing. Talking about Kit Kat, the packing is outstanding because of the striking red and convenient size. The chocolate also has a double packing. First is the outer layer which is red in colour and the second is the inner silver layer which is made of foil to protect the chocolate from bacteria and fungus. Products and there packing are affected by the lifestyle of people. More people are eating Kit Kat on the move, creating opportunities for chocolate bar line to compete in the snack market. Thus having an upper hand over its rivals, Kit Kat has done a good job by putting its product picture in front of their packing, so that it gives a clear meaning of what type of confectionary chocolate bar is Kit Kat. Nevertheless, â€Å"Time Out† has also done a good job by telling straight forwardly that it is a snack bar. On the other hand, â€Å"Twix’ packing may be a bit dull and misleading because there packing has only the product name but not what type of snack it is. At the same time, the gold packing is not so appealing to the customers. As for â€Å"Kinder Buenos† there packing is good and interesting but is big and bulky compared to others. As far as marketing system is concerned, Cadbury focuses on their product placement. The punch line will be, â€Å"location, location, location†. The product will normally be placed on the middle shelf, where most consumers find it at the same eye level, from adults to teenagers. When we talk about â€Å"Twix†, their concern is not with the placement of the product, but Mars Inc, their brand product is the one which takes care of its recognition. The same case is with â€Å"Kinder Buenos†, where Ferraro, their brand does the same for it, and helps maintain the sales. While Kit Kat on the other face, does its promotion by inducing a price which is lower to its competitors. The reason is believed to be the ingredients which are mostly local. This enables them to reduce the price. This acts as strength, because when supply and demand mechanism is taken into consideration, lower price leads to higher demand.

“Life Doesn’t Frighten Me” by Maya Angelou

1. The speaker takes on the stance that she is fearless against common fears in life. 2. She deals with her fears in an imaginary sort of way.   She faces them with a â€Å"magic charm† that she â€Å"keep[s] up [her] sleeve†, not in a realistic way by marching up to them and facing them with courage, for example. 3.The author denies that she actually has any fears.   â€Å"[M]agic†, the way she deals with her fears, is not real; therefore I believe she is in denial of her fears. 4. I don’t think the author is afraid of what anything in the actual poem.   I think that she has probably already faced and conquered these particular fears or been subjected to them at some point already in her life.   This is why she does not fear them because they are not unknown. 5. The author should not be afraid of these fears because they are mostly childhood fears. 6. I think she strongly refused to be afraid of them because they are childish fears. 7. If the author was actually afraid of shadows, noises, ghosts, dogs, being alone, strangers, and boys, I’d take it that she was very childish in her manners and had not been exposed to much in her life.   While most children fear these things initially, they grow up and overcome those fears as they face life.   I think that if the writer were to be afraid of these, she may possibly be classified in a stereotypical manner of a young girl, but certainly not a woman, especially in the twenty first century where â€Å"woman† suggest strength and power almost equal to that of â€Å"man†.   However, â€Å"girl† still holds the stereotype of weaker, frailer, and in need of being protected (from things such as fears). 8. I do not find it interesting at all that none of these things frighten the speaker.   I think the speaker is trying to be convey strength, but it is such an immature strength, that it is a very weak argument. 9.   According to the fifth stanza, the speaker seems to be saying that boys are nasty brutes who pick on the girls who appear to be extremely girly.   The speaker probably fits in physically and stereotypically with the children, but mentally, emotionally, and intellectually she is older since she can detach herself from life.   She is more artistic and free in that sense than her peers. 10.   Other indicators that the speaker is fearless is how she makes the ghosts go away â€Å"I go boo Make them shoo† and her sense that anything is possible â€Å"I can walk the ocean floor And never have to breathe.† 11.   Strangers in the dark frighten me slightly as do panthers, but only if they are loose! 12.   I think, again, that the things that are mentioned are more childhood fears by both sexes.   I think females have deeper fears than this and it is a maturity issue.   I don’t think this is a poem about being a strong woman.   I think it is more a poem about being able to be oneself and not fearing what others think.

The New Narcissism Essay Example | Topics and Well Written Essays - 500 words

The New Narcissism - Essay Example In his view, the structure has gradually come to be prime psychological diagnosis in contemporary life. Lasch expresses that most of modern societies tend to recognize individuals based on a hierarchical relationship that is usually expressed as in form of symbols such as material wealth and a self-indulgent lifestyle. In these societies, relationship to other is therefore based and determined by the ability to compete with others on acquiring these symbols. Consequently, these societies regard personality as a means to fostering communication as well as breeding callous competition. Similarly, due to the fact that every person in these societies is focused on acquiring the relationship symbols, most actions done are usually ignored irrespective of their legality thereby conforming to the Narcissist traits of neuroticism, passive aggressiveness or obsession to a point of being a bully or an opportunist (Lasch). Another theme that is clearly presented in Lasch’s idea of narcissism in the society is that pertaining to disregard of the elderly within contemporary narcissist societies. This is possibly because such societies tend to perceive ageing as a sign of weakness in the competition that exists within such societies. The same case also applies to those having ill health. Their vast knowledge and wisdom of life is similarly ignored or is considered irrelevant, which is a pathway to their isolation within the society. In other words, such a culture tends to undervalue old experience and instead places more emphasis on physical strength and agility such that their definition of productivity exclude the old generation (Lasch). Lasch also presents another issue of the perception of women by men in these new narcissists’ societies. He presents that most women have come to resent men perhaps sue to the constant discrimination that the

Story- english Essay Example | Topics and Well Written Essays - 250 words

Story- english - Essay Example But the captain argues that they need it more, because if they run out of food on the spaceship they will be in trouble. The ships first mate is not pleased either, although it is not explained why. At the end of the page the captain sees something that makes him stop in his tracks. One thing that drives me to this story is its setting. I like the fact that it takes place on another world, and will probably talk about things that cannot be experienced in real life. However, even though this is the case the characters are described realistically and have human problems, so it seems like the story will still relate to real life in that way. I also like the description used. Even though many terms are vague or made up, they still sound important and can be figured out by how the story describes them, like the â€Å"Optus† or the â€Å"Martian go-birds.† The story starts with action, in the captain and his men taking the natives food, and also with some tension between the various characters. The action and the way its described are good because they pull me into the story right away. The tension is just as important because it means something interesting is probably going to happen in the story later on and it makes me want to keep

Biomedical Informatics Essay Example | Topics and Well Written Essays - 1000 words

Biomedical Informatics - Essay Example The Six Sigma refers to a quality level that is prone to minimal operational or experimental errors. In statistical analysis, Six Sigma represents standard deviation that indicates the level of variation in an experiment or operation (Pokharkar et al. 1160). The highly disciplined strategy entails three elements that include process improvement, re-design, and process management (Pokharkar et al. 1161). The Six Sigma strategy was initially dominant in the manufacturing industry where it played a noble role in meeting the client’s needs based on the DMAIC method (Snee 4). However, other industries including the health care industry have since adopted the six-sigma strategy to address the heightened competitive market pressures (Pokharkar et al. 1160-1163). Indeed, Lean and Six Sigma strategies have been fundamental in clinical and translational research where they enhance various processes. The strategy can achieve this by eliminating delays and errors, enhancing quality, and facilitating the timely adoption of biomedical discoveries. The NIH Roadmap for Biomedical Research and the NIH Clinical and Translational Science Award program recognize the potential of the six-sigma quality improvements in clinical trials (Schweikhart and Dembe 748). Various scholars establish that Lean and Six Sigma relate and try to improve total quality management by deriving a more discrete and me asurable operation. The strategy also quantifies results and aims at delivering certain quality improvements within a given period. Clinical trials rely on six-sigma quality improvements to concentrate on process management, adopt standardized method for monitoring process improvement, and making sure that the trials address the clients’ needs. In most cases, the six sigma strategy works together with the lean strategy, which aims at improving delivery time, reducing operation costs, minimizing cycle times, and

Toyotas Advertising and Sales Promotion Campaigns Essay

Toyotas Advertising and Sales Promotion Campaigns - Essay Example This mix of strengths are, a very good understanding of market conditions in the different markets around the world, a very focused segmentation, targeting, and positioning to address these market conditions, speed and flexibility in manufacturing to meet the needs of these of these markets, commitment to lean manufacturing techniques and quality, to remain competitive, and provide value for money to their customers, and forward looking marketing strategy that attempts to incorporate new and emerging technologies into their products, to blaze trails in the new directions that automobiles are expected to take. Â  The weakness of Toyota lies mainly in its dependence on the automobile segment. Toyota has a diversified range of business activities that include automobiles, material handling equipment, textile machinery and electric components. Yet, there is over-dependence on the automobile sector as can be seen from the revenue generation. The automobile segment contributes 52% of the total revenue of Toyota. Looking at the changes that have taken place from 2000 to 2004 in terms of sales per employee, there has been a reduction causing a decrease in revenue per employee. This has had a negative impact on the productivity and efficiency levels in Toyota. (Toyota Industries Inc. Company Profile). Â  The oil prices have skyrocketed in the recent past and show no sign of decline with increased energy consumption from the emerging economies of populous countries like China and India. The worldwide focus has changed to looking for alternative sources of energy, including use in automobiles.

Critical analysis and evaluation Essay Example | Topics and Well Written Essays - 750 words - 1

Critical analysis and evaluation - Essay Example Then, there were the practical considerations, which could be seen in her concentration on form – the number of pints, the pub’s structure, the lightings and their significance. Ethical relativism can also be detected in the attitude towards the effects of alcohol. One sees this in the statement about how the pub endures time because beer and men would always be present. This is particularly emphasized in her linking of the pub’s disrepair to its importance in men’s life and her double talk about beer being a â€Å"cohesive element.† While it is a clear reference to uniting all elements in the painting, there is a hint that beer contributes to the companionship and dialogue that happens in the pub. Aesthetic perspectives are, of course, primary in the description as critiques on structure, story, perspective, color and interpretations were each paid their dues. And so this would be the major evaluative standard used. In the opinion of this writer, Benko has given sufficient attention to the elements and relationships suggested by the composition to support her conclusions. The attention to detail in referencing the image and creating a clear picture in her description was cogent and showed a thoughtful assimilation of material from the description of the image itself, as well as the author’s translation. For example, in the decay, cracks, stains and disrepair she found on the pub she had seen warmth and affection instead of neglect. She also supplied personal commentary on drinking and men and the significance of the pub, including connotations of permanence and social significance. Many of the image descriptions are written in a combined form which take away from analysis because they provide material on a summarizing basis that has already been apparent. Her description did not just summarize the referenced elements because

Newtons Second Law of Motion Lab Report Example | Topics and Well Written Essays - 1000 words

Newtons Second Law of Motion - Lab Report Example In this lab experiment, we shall focus on the validation of this law by applying the behavior of an almost frictionless motion of a car on a horizontal aluminum track and a constant force T will be applied on the car. This motion will be recorded by a motion sensor and used to analyze this law. From the experiment and data analysis above, a number of things can be noted. The value of gravitational acceleration in the constant mass of the moving system is greater than the expected value of 9.81m/s2. This means that an increase in the value of gravitational acceleration is directly proportional to the net force. An increase in the net force will cause an increase in the gravitational acceleration. In the second experiment, the value of gravitational acceleration towards the sensor is higher as compared to the value of gravitational acceleration away from the sensor. An explanation to this phenomenon can be attributed to the fact that for an object at rest, the force of gravity acts on that particular objects but on the other hand, a counteractive force from the surface acts on it. For an object on a slope, some of the gravitational force is acted upon by the gravitational force that is provided by the slope. The remaining force may force it to move down slope and hence the data collected. This proves that Newton’s second law is followed

Research Four Articles or Develop Tactics for your Public Relations Essay

Research Four Articles or Develop Tactics for your Public Relations - Essay Example s article further continues to show the situation in the institutions of higher learning whereby many stories were written and taken to well know media houses thus creating a good relation with them, but with the technology most people prefer to convey their stories directly to the audience. This article that illustrates the future of public relation jobs argues that the personality, charming nature, and the integration of ones talent, uniqueness, being eloquent as well as endurance to various factors play a big role for the success of public relations ( Kera,2012).All these qualities need to be blended for the success of public relation. The greatest challenge is the blending of these virtues which is leading to the diminishing of public relation jobs, it goes beyond one imagination and one has to be very innovative in order to succeed in this field. Publicity mostly in this industry plays a vital role for ones success. For example, Oprah Winfrey one of the most sought after public relation figures laid down a number of lessons that many people followed leading to their success in their careers. Some of the lessons included the issue of being transparent as well as the aspect of telling the truth about oneself. Another aspect is the issue of being fully knowledgeable t owards the issues you are addressing besides being innovative. Innovativeness tops this list because it is one element that people embrace making it possible to analyze the situations in place. According to this article, the future of public relations jobs is advancing in line with the technological advancements. In addition, the emergence of online blogs as this article illustrates allows some of the public relations departments and firms to extract information regarding the public opinion on some issues which they might have not gained access to or had no prior information about (Georgy, 2011). The development of software for example Bacons media map, allows the public relation professionals and

Critique on Article The Ends of Happiness Essay Example for Free

Critique on Article The Ends of Happiness Essay Dr Karl Giberson is a professor at Eastern Nazarene College with a PHD in Physics from Rice University. A man approaching his fifties at the writing of this article, Giberson’s solution to his mid-life crisis was to write an article â€Å"The Ends of Happiness†. His article was well written and he tries to impart his experiences with happiness to young adults. In the article, Giberson claims that happiness should be the end result of our efforts and he provides a compelling argument why we should not get caught up in our pursuit of happiness through materialistic gains. However, his arguments to back his thesis are inadequate due to an inherent contradiction in his supporting point and one unproven assumption in his article. Giberson (2006) uses the Candy Experiment with children to prove his point that our ability to withhold satisfaction leads to a â€Å"life time of happiness† (para. 5). He further explains that â€Å"unpleasant means can yield satisfying ends† (2006). This implies that our happiness will increase if we are able to set aside the things that make us happy, and work towards our goal. However, in his later argument, the author seems to imply that the happiest moments in his life, were times when he did not work towards materialistic gains. For instance, he claims he â€Å"lived well†, when he â€Å"left work early† and spent his time with his family (Giberson, 2006, para.12, 13 14). This illustrates his point that the most memorable moments in life comes from relationships as opposed to material gains (Giberson, 2006). While the latter argument supports his thesis, the former contradicts it by implying that happiness is something to be achieved through materialistic gains. This is shown in Giberson’s example about a student graduating with â€Å"greater earning power† (2006) and how this ability â€Å"is the formula for a lifetime of happiness† (Giberson, 2006, para. 5). Furthermore, Giberson’s argument seems to be contingent on one major assumption. That happiness gained from acquiring things, is less meaningful than happiness gained from spending time with family and friends. To illustrate his point, he cites evidence from his own memories. He states that memories gained from family time are clearer than the memories of â€Å"buying his first car† and â€Å"cashing his first paycheck† (Giberson, 2006, para.14). Giberson then applies this line of reasoning to back his thesis by showing us how happiness from material gains alone reduces our overall happiness as our social interactions decrease (Giberson, 2006). However, such opinionated evidence provides weak support to his thesis and even though he did not plan on writing a scientific article, using personal memories to validate such a major assumption weakens his argument substantially. In conclusion, Giberson has indeed written a well-structured editorial with many coherent and interesting points. However, contradicting arguments and one unsupported assumption in the article has undermined his thesis and weakened his argument. Giberson’s thesis would have fared much better had he quoted from valid sources instead of his own personal experiences. Reference Giberson, K. (2006, Mar. Apr.). The Ends Of Happiness. Science Spirit, 17, 6-7.

Cap And Trade Policy Economics Essay

Cap And Trade Policy Economics Essay The aim of this paper is to take a deeper look into the functioning of the European Unions emission trading system with the emphasis on economic and political facts and by analizing major problematic issues linked to it. The papers research question is focusing on the possible ways of amelioration of effectiveness of the European Unions present-day emission trading system. So that Which areas of the European Unions emission trading system are appearing to be the most problematic and hindering ones?. In this paper I am attempting to review both basic facts and problematic issues in order to conclude in a reasonable overview. 1.2. Introduction Today the European Union is one of the most environmental conscious actors on the international stage. By its cap-and-trade policy, which has reached serious CO2 and greenhouse gas emission reductions in most of the member states throughout the previous years, it has risen to be one of the most successful emission regulators. In both Phase I ( January 2005-December 2007) and Phase II (January 2008 December 2012) there have been serious carbon emission reductions in the European Unions area. In Phase I. only on the lower prise of 40 euros per tonne of carbon gases, and in Phase II. on the higher price of 100 euros per tonne.  [1]  By giving a price to carbon emissions (tCO2e) the governments since the Kyoto Protocol (1997) are able to check their emissions and air pollution even on the balance sheet. Nonetheless, giving a price to emissions is also helping to give air pollution a kind of value and also interest in the reduction of it. Nevertheless, there are still major unsolved and doubted issues on todays Phase II.s effectiveness and on the future success of Phase III. being launched in the very beginning of 2013. These doubts are created by serious problems within the European Unions cap-and-trade policy, and the problems are mostly depending on wrong economic models and practices used, moreover on the lack of monitoring of the emission trading market. Basically it is the European Commission, monitoring all emission credit trading processes is attempting to ensure all member states, that all transfers are legal and that there are no abuses on the European carbon trading markets. 1.3. Arguements on the Europen Unions carbon trading scheme As having a classical cap-and-trade system, the European Union is basically focusing on the reduction of CO2 and greenhouse gas emissions. Most likely by its cap-and trade policy now affecting about 45% of CO2 and less than 40% of greenhouse gas emissions of the European Union. Within the CAT transportation, agriculture and public services are not included, yet. And most possibly will not be included in the near future.  [2]  The system of carbon trading is quite simple. Installations are receiving emission credits -where 1 credit is equal to 1 metric-tone of CO2 from their member states government. If the installations run out of their emission credits, they can purchase it from other governments of companies. On the contrary, if they have more emission credits than as much they need, they can sell their credits for other installations. By buying emission credits, the installations are trying to reduce their ecological footprint, however this is only a theoretical reduction and not a real one. The stock exchange of carbon credits is a system where these credits can be sold privately or on the international market on a market price. By giving a market price to carbon credits, the sellings and buyings can appear on the balance sheet. Right now it is highly critisised that the European Unions emission trading system gives a price to CO2 and greenhouse gases making it a simple matter of economic interest instead of giving to it an environmental emphasis.  [3]   The European Unions energy policy is now focusing on the major issues of climate change, global warning and higher energy prices. Its objective is to eliminate CO2 and greenhouse gas emissions in order to reduce the possibility of temperature rise above 2 C.  [4]  However, this aim of reducing the possibility of temperature rise seems more or less an impossible mission as the European Union is not the only polluter of air in the world. China and the United States of America mean a very serious threatment of emissions the USA havent even ratified the Kyoto Protocol in 1997 and so the reduction of European CO2 and greenhouse gas emissions seems more to be like pouring water into a leaky bucket, making it very difficult for the European Union to work for a cleaner environment. Looking further, by the Action Plan, the European Union is now willing to eliminate even more its emissions. The objective is to reduce todays greenhouse gas emissions by 30 % by 2020 throughout its new strategy within the Energy Policy.  [5]  After the crisis of 2008 in my opinion such serious and enormous objectives can be reached on a very hard way or cannot be reached at all, as right now the economic development is much more important for the member states than the cut of further emissions. The European Union has a tradition using economic instruments to treat external costs as inner ones in order to prepare the market to answer with limited costs. So, in the future the emission trading system of the European Union remains a crucial part within the Energy Policy as it is highly contributing to stimulate chnages in the usage and generation of energy.  [6]  As a single economic explanation, we can state that in general in a small open market  [7]  firms are looking for the minimalisation of their costs throughout production. In a market like this, emission taxes or other regulations like emission intensity restrictions are forcing firms to pollute by counting and paying the fee per unit or purchase pollution rights. By this practice the governments target of emission can be realizable.  [8]   The European Unions green taxation, or so-called Pigou taxation process is the most market-friendly way in order to eliminate the member states CO2 and greenhouse gas emissions. As I have mentioned it earlier, it is crucial to internalize externalities to solve major market failures. The Pigou tax  [9]  serves as a main external cost integrated into market prices.  [10]   Main advantages of the carbon taxation are: 1. Average price for all member states, helping firms to fix their prices of emission 2. Giving a price for emissions develops low-emission technologies 3. Carbon taxation can seriously eliminate emissions by supporting shift towards greener technologies Main disadvantages of the carbon taxation are: 1. Carbon taxation makes it difficult to follow emission reductions 2. Carbon taxes can generate high administartive and implementational costs.  [11]   It is very important to highlight, that carbon taxation and the selling of carbon credits are not equal. they are both forming an important role within the reduction of emission, however the cap-and-trade system of the European Union is using carbon credits since the Kyoto protocol in 1997. Taxes can be set by the governments and so they can regulate taxes by their preferences and needs and so it is very difficult to get a clear picture of carbon reductions. Nevertheless carbon creditscannot be regulated on such a strick way like taxes and so emission trading is able to become a single market operation. OECD in its paper, called à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ is focusing ont he combination of à ¢Ã¢â€š ¬Ã‚ ¦.. Combining cap-and-trade policies with other instruments and policy fields could seem as a solution in order to achieve additional serious emission reductions. On the contrary, this would result in increase of emisssions from the other given areas, too. Moreover, within cap-and-trade policy more sources would be availabe for further emissions. So, when a cap-and-trade system comes to life, the combination of this policy with other instruments is useless, as further reductions in the emission of CO2 and greenhouse gases will not occur.  [12]   A very well designed cap-and-trade system could solve both environmental and economic problems within the member states of the European Union. Nevertheless, as a major mistake, those policy makers of the member states combining emission trading policies with other instruments in order to reduce costs and emission, may concentrate too much on todays environmental outcomes, without focusing on future reductions.  [13]   It is very important to note, that the European Union had a significant role in the set up of both the Kyoto Protocol and the Rio+20 Conference. At Kyoto, the member states have agreed to cut their emissions with comparing to the 1990 levels by 2012.  [14]  These are also representing the environmental consciousness of the European Union which is ready to eliminate emissions by signing international environmental treaties. However, sadly in practice the European unions cap-and-trade practice. State intervention is a major problem. Basicly those are the governments getting the possibility to mandate end-of-pipe technologies in order to help the reduction of the cost of the emission reduction processes. Nevertheless, this method has a lack of information towards the states, and additionally the intake of new technologies can be super expensive for firms and enterprises. Moreover, many times the state enforces the adaption of low-cost emission technologies even if those are found too pricy by the enterprises. As the price of the shift to the new technologies, it would be more pricy than profitable, the firms are counting competitveness and would deny to use the technologies. However, in this case innovation is found much more important, than competitiveness for the state.  [15]   1.4. Conclusion à ¢Ã¢â€š ¬Ã… ¾Unfortunately, the European emissions trading scheme designed to help member states meet their commitments turned out to be a washout.  [16]   So far, it is clear that the European Union is exporting Co2 and greenhouse gases and importing land and water. We are consuming much more, than what we have and this results in mass pollution of the entire environment. Most possibly we are already late in order to prevent the effects of climate-change within the European Union, and emission trading policies, especially in this form, where member states can easily trade their emission rights will not be enough effective. There shouldnt be hesitation within the decision making forums about the reform of the European Unions cap-and-trade policy, as in this form it is untenable. à ¶sszefoglalà ¡s a problà ©mà ¡knak christina kritikusan, sajà ¡t và ©lemà ©ny indoklà ¡ssal

Nuclear Weapon?s Future Essay -- essays research papers fc

For almost a half a century, the United States and the U.S.S.R. fought a nuclear arms war, the â€Å"Cold War.† The â€Å"Cold War† officially ended August 19, 1991, when the Soviet Union collapsed. Ironically, the war ended without a battle or a shot fired. In fact, nuclear weapons have only been used once. In the Second World War, the United States dropped two nuclear bombs, one on Hiroshima, the other on Nagasaki. So, what is the future of the Nuclear Weapons Policy, housed in the United States? For now, the future seems to lie in reduction and deterrence. In 1991, the United States and Russia signed the first Strategic Arms Reduction Treaty (START I). According to the treaty, the United States and Russia reduce the number of strategic nuclear warheads deployed by the two countries from 13,000 and 11,000, respectively, to around 8,000 each. The Second treaty (START II), signed in 1993 and ratified in 1996 by the United States says that each nation would further condense their number of deployed warheads to between 3,000 and 4,500, which brings the total to approximately 10,000 nuclear weapons for each side, by the projected 2003 date. START III, which would reduce the level of warheads to 2,000-2,500, cannot be discussed until START II Russia ratifies START II. In addition, nuclear testing ended for both sides and the production of weapon-grade fissile material has stopped. The nuclear treaties leave enough nuclear capability, in both the United States and Russia, to damage an attacking nation. In fact, without Russia and the United St ates nuclear arsenal, there are a little over a thousand weapons divided among the rest of the world, as reported by the Center for Defense Information, as long as all the countries in the world approve Test Ban Treaty. In addition, defense experts believe it would require only a little over a thousand nuclear missiles to fen off an attack. Therefore, neither country needs to fear that they will not have the strength to retaliate. Actually, the United States and its NATO allies retain their Cold War â€Å"weapons of last resort’ doctrine that allows the first use of nuclear weapons if deemed necessary to cope with non-nuclear attacks, and Russia has announced that she will abandon the USSR’s no-first-use pledge for a position similar to NATO’s. ‘â€Å"The US and Russia have 5,000 to 6,000 nuclear missiles ready to launch on 15 minutes notice,’... ...ssile could fight the war and maybe only a few hundred thousand will perish, instead of a million. However, the future seems to pull toward reduction and deterrence. Works Cited Landy, Jonathan S. US Downsizes its Nuclear-Weapons Ambitions (December 24, 1997). The Christian Science Monitor. 14 November 1999. . Nuclear Facts ‘n’ Figures. Center for Defense Information. 14 November 1999. . Summary of the Center for the Security Policy’s High Level Round Table Discussion on the Future of the U.S. Nuclear Deterrence, 15 July 1997, the Ana Hotel, Washington D.C. The Center for Security Policy. 13 November 1999. . The Future of U.S. Nuclear Weapons Policy: Executive Summary. Academy of Sciences. 12 November 1999. . Newman, Richard J. A U.S. Victory, at a Cost of $5.5 Trillion: The Nuclear-Arms Race Gets a Price Tag (7/13/98). U.S. News & World Report. 1999 Nov 18. .

Develop Personal Skills to Prevent Type 2 Diabetes Essay -- Health, Di

Develop Personal Skills to Prevent Type 2 Diabetes This essay will discuss one of the growing health issues: Types 2 diabetes, in people aged 40 years and above. Older aged people are affected by Type 2 diabetes. This essay will also briefly describes about the Ottawa Charter and one of the action areas of it: Develop Personal Skills to address the health issue, Type 2 diabetes, in older aged people. Development of personal skills through education is the key means to address the problem of diabetes in this aged group people. People who have personal skills and techniques can manage to tackle the problem. The major portion of the essay will explore the application of one of the action area of Ottawa Charter, develop personal skills, to check, minimise and to promote the health of people. Diabetes is one of the growing health issues worldwide (Magliano et al 2008). Type 2 diabetes is a common and rapidly increasing disease. Globally around four million people die in each year due to the complication of diabetes and their life expectancy has been reduced by 15 years in average (Vuori 2007). The Number of type 2 diabetes patients is expected to increase further by the year 2030 and it is expected to be double the current figuring (Vuori 2007). People with Type 2 diabetes are at higher increasing rate in Australia over coming decades as the population ages and become more overweight (Magliano et al 2008). The Australian population consists of migrants from different parts of the world. Proportionally, people born in overseas have high risk of developing Type 2 diabetes than the people born in Australia (Liu et al 2009). Therefore, there is a high possibility of many people in Australian being affected by diabetess in the near ... ...iabetes’, Geriaction Autumn 2009,Vol. 27, no. 1, March. Magliano, DJ, Shaw, JE, Shortreed, SM, Nusselder, WJ, Liew, D, Barr, EL, Zimmet, PZ & Peeters, A 2008, ‘Lifetime risk and projected population prevalence of diabetes’, Diabetologia, vol.51, pp.2179-2186, viewed 15th May 2011. Norris SL, Lua, J, Smith SJ, Schmid CH & Engelgau, MM 2002, ‘Self- Management Education for Adults With Type ‘Diabetes’, Diabetes Care, Vol. 25 no.7, July, pp.1159-1171. Satterfield, DW, Volansky, M, Caspersen, CJ, Engelgau, MM, Bowman, BA, Gregg, EW, Geiss, LS, Hosey, GM, May, J & Vinicor, F 2003, ‘Community- Based Lifestyle Interventions to Prevent Type 2 Diabetes’, Diabetes Care, vol.26, no.9, September, pp.2643-2652, viewed 10th May 2011. Vuori, I 2007, ‘Physical activity and health: Metabolic and cardiovascular issues’, Advances in Physiotherapy, vol. 9 pp. 50-64, April. Develop Personal Skills to Prevent Type 2 Diabetes Essay -- Health, Di Develop Personal Skills to Prevent Type 2 Diabetes This essay will discuss one of the growing health issues: Types 2 diabetes, in people aged 40 years and above. Older aged people are affected by Type 2 diabetes. This essay will also briefly describes about the Ottawa Charter and one of the action areas of it: Develop Personal Skills to address the health issue, Type 2 diabetes, in older aged people. Development of personal skills through education is the key means to address the problem of diabetes in this aged group people. People who have personal skills and techniques can manage to tackle the problem. The major portion of the essay will explore the application of one of the action area of Ottawa Charter, develop personal skills, to check, minimise and to promote the health of people. Diabetes is one of the growing health issues worldwide (Magliano et al 2008). Type 2 diabetes is a common and rapidly increasing disease. Globally around four million people die in each year due to the complication of diabetes and their life expectancy has been reduced by 15 years in average (Vuori 2007). The Number of type 2 diabetes patients is expected to increase further by the year 2030 and it is expected to be double the current figuring (Vuori 2007). People with Type 2 diabetes are at higher increasing rate in Australia over coming decades as the population ages and become more overweight (Magliano et al 2008). The Australian population consists of migrants from different parts of the world. Proportionally, people born in overseas have high risk of developing Type 2 diabetes than the people born in Australia (Liu et al 2009). Therefore, there is a high possibility of many people in Australian being affected by diabetess in the near ... ...iabetes’, Geriaction Autumn 2009,Vol. 27, no. 1, March. Magliano, DJ, Shaw, JE, Shortreed, SM, Nusselder, WJ, Liew, D, Barr, EL, Zimmet, PZ & Peeters, A 2008, ‘Lifetime risk and projected population prevalence of diabetes’, Diabetologia, vol.51, pp.2179-2186, viewed 15th May 2011. Norris SL, Lua, J, Smith SJ, Schmid CH & Engelgau, MM 2002, ‘Self- Management Education for Adults With Type ‘Diabetes’, Diabetes Care, Vol. 25 no.7, July, pp.1159-1171. Satterfield, DW, Volansky, M, Caspersen, CJ, Engelgau, MM, Bowman, BA, Gregg, EW, Geiss, LS, Hosey, GM, May, J & Vinicor, F 2003, ‘Community- Based Lifestyle Interventions to Prevent Type 2 Diabetes’, Diabetes Care, vol.26, no.9, September, pp.2643-2652, viewed 10th May 2011. Vuori, I 2007, ‘Physical activity and health: Metabolic and cardiovascular issues’, Advances in Physiotherapy, vol. 9 pp. 50-64, April.

Criteria for Performance Evaluation Essay -- Human Resource Management

Introduction Human resource policies and procedures are the most important aspects of developing acceptable organizational behavior in an organization. This is because mutual well-being, confidence, trust, and intelligence of all members of the organization determines the success of the organization hence the need to pay critical attention to it. The mid-sized manufacturing plant’s engineer hired for the modification of the plant had positive job performance credentials but poor interpersonal relations and tidiness at work place. This situation put the plant manager in a difficult position when it came to developing a well outline assessment of the engineer. Criteria for Performance Evaluation The three sets of performance evaluation mechanisms that brought concerns for the manager and the employee in the current evaluation structure included poor relationships with co-workers, personal characteristics, and behavior. These points of concern were particularly causing friction between the manager since the employee maintained that his performance was above reproach and produced results. However, despite the engineer’s concerns, the three most commonly used assessment criteria are behavior, performance standards, and skills and competency (Mayhew, 2010). Skills and competency refer to the solid technical knowledge an employee applies in accomplishing tasks. The ability to perform tasks for which one was hired and to meet organizational objectives set for him is fundamental in performance evaluation. Performance standards refer to what an employee must do to meet the manager’s expectations and normally include how proactive an employee is in handling his wo rk (Mayhew, 2010). The behavior of an employee is crucial bec... ...the use of external mechanisms on specific roles played by different employees. External evaluators minimize the impact of biases; promote strict professionalism and promotion of assessment by members of a similar profession, as well as the promotion of employee confidence in the organizations intentions. Works Cited Anonymous. (2009). Performance Appraisal Biases. Retrieved May 30, 2012, from Management Study Guide: http://managementstudyguide.com/performance-appraisal-bias.htm Kelchner, L., & Media, D. (2011). Three Common Performance Evaluation Methods. Retrieved May 30, 2012, from Small Business: http://smallbusiness.chron.com/three-common-performance-evaluation-methods-23608.html Mayhew, R. (2010). Job Performance Evaluation Criteria. Retrieved May 30, 2012, from e-How Money: http://www.ehow.com/info_8083608_job-performance-evaluation-criteria.html Criteria for Performance Evaluation Essay -- Human Resource Management Introduction Human resource policies and procedures are the most important aspects of developing acceptable organizational behavior in an organization. This is because mutual well-being, confidence, trust, and intelligence of all members of the organization determines the success of the organization hence the need to pay critical attention to it. The mid-sized manufacturing plant’s engineer hired for the modification of the plant had positive job performance credentials but poor interpersonal relations and tidiness at work place. This situation put the plant manager in a difficult position when it came to developing a well outline assessment of the engineer. Criteria for Performance Evaluation The three sets of performance evaluation mechanisms that brought concerns for the manager and the employee in the current evaluation structure included poor relationships with co-workers, personal characteristics, and behavior. These points of concern were particularly causing friction between the manager since the employee maintained that his performance was above reproach and produced results. However, despite the engineer’s concerns, the three most commonly used assessment criteria are behavior, performance standards, and skills and competency (Mayhew, 2010). Skills and competency refer to the solid technical knowledge an employee applies in accomplishing tasks. The ability to perform tasks for which one was hired and to meet organizational objectives set for him is fundamental in performance evaluation. Performance standards refer to what an employee must do to meet the manager’s expectations and normally include how proactive an employee is in handling his wo rk (Mayhew, 2010). The behavior of an employee is crucial bec... ...the use of external mechanisms on specific roles played by different employees. External evaluators minimize the impact of biases; promote strict professionalism and promotion of assessment by members of a similar profession, as well as the promotion of employee confidence in the organizations intentions. Works Cited Anonymous. (2009). Performance Appraisal Biases. Retrieved May 30, 2012, from Management Study Guide: http://managementstudyguide.com/performance-appraisal-bias.htm Kelchner, L., & Media, D. (2011). Three Common Performance Evaluation Methods. Retrieved May 30, 2012, from Small Business: http://smallbusiness.chron.com/three-common-performance-evaluation-methods-23608.html Mayhew, R. (2010). Job Performance Evaluation Criteria. Retrieved May 30, 2012, from e-How Money: http://www.ehow.com/info_8083608_job-performance-evaluation-criteria.html

Nespresso Essay

Nespresso was not in a very good situation. It was time to change to do something new and they realized for that reason that it was necessary to search an entrepreneur. Somebody ambitious , strong head , and creative who was able to take radically decisions and begin a new era of succeed of Nespreso. This person was Mr Lang. How could we sell Nespresso in supermarkets ? was the initial question. Question that was answered with a great strategic decision which was developed by Nespresso in order to penetrate in a new market and be more productive. â€Å" A small operation in a separate company with separate product† Lang said. At the beginning it was no clear what he wants to do , and if this strategy will be effective but he doesn’t care about it and he continued developing this risked strategy. Lang realized that Nespresso prospect in the office sector was limited but they was potential in the household market. At the time it did not exist a big market research of the households market , so it was a very good opportunity for them. â€Å"Positioning Nespresso away from the more utilitarian office coffee and targeting consumers at the top of the household market† was his main objective Land got â€Å"green light† from the Nestle? general management in order to develop this strategy but only in Switzerland to be proven during a period of time. If the sales increase the management agreed and the business could continue. When something is new there will be always a lot of ifs and buts , but it must to risk and dare to do something innovative and original to got succeed.

Middlefield Hospital

As the Chief Executive Office of Middlefield Hospital, it has been brought to my attention by the Chief Financial Officer that our financial performance has been deteriorating for the past six (6) months. It has also been brought to my attention that the new facility has been admitting more new patients and our admissions have been declining. The number of uninsured patients has increased over this period of time. The management team has identified some other interesting facts that are possibly hurting the reputation of Middlefield Hospital. My determination is that the financial performance of Middlefield Hospital needs to be improved.Research has shown that hospitals are operating on tight budget all over the world, and they need to find way to reduce their costs and also try to manage productivity in all areas and job categories. I have developed some strategies and recommendations for Middlefield Hospital that will help us to improve the financial performance of the hospital. I w ill individually address each of the facts discovered by the management team and discuss the proposed recommendations for each. The payer mix of Middlefield Hospital is comprised of more and more Medicare, Medicaid, and uninsured patients and fewer patients have commercial insurance.This has caused a decrease in the net income of the hospital. Therefore, I think we should considering more advertising to increase the new come. Advertising should and will attract more profitable patients. The nearby hospital that competes with Middlefield has opened a wellness center that offers a comprehensive array of preventive and wellness services to the community. Wellness centers can offer services that are very useful and convenient to the community. Some of these services are skin care and body services, which include fitness services, personal training and nutrition consulting, chiropractic, holistic medicine, and acupuncture.  (http://www. salonbuilder. com/info/wellness-centers. html)I a lso think we should open a wellness center that offers a full service fitness center to accommodate the community. We should look into the services that this other nearby hospital is providing in their wellness center, and we should extend our services to the ones they are not offering. Our wellness center should also include a retail store to allow the patients to purchases the products that we use on them. I know this will require a specially trained staff, and we will make sure that the staff is qualified with all certifications needed.Also, in lieu of the wellness center, we should offer a monthly health fair for new and existing patients. This monthly health fair will also draw new patients to the clients. Most of Middlefield’s managed care contracts are more than 2 years old. In hopes of getting a handle on the managed care contracts, I would like to assign a team of personnel to specifically handle and maintain the various managed care contracts. I would like for this team to make sure that we are getting the best out of these contracts. The team will know what our goals are before deciding on a managed care contract.Some of the goals that would be considered are: Increasing or protecting revenue Aligning with other practices that already contract with the specific Managed Care Organization (MCO) Fostering a relationship with certain MCOs Increasing/protecting our patient panel The Joint Commission survey is scheduled for next year, and there are significant problems with the hospital’s quality improvement program. To improve the quality program, each department will be assigned a staff member to follow-up with patients after their hospital stays or visits via email or telephone.We will also send out surveys to all patients for feedback on their visits. Surveys will also be available to visitors for feedback on their visiting experience at the facility and their interaction with the personnel of the facility. Follow up will be very importa nt for providing good quality care. The health plan offered to employees is getting more expensive each year. The benefits director has been asked to look for more cost effective health care plans that are more affordable to our employees. I am working on some financial incentives that I can offer to the employees to help curtail the cost of the health plans.The benefits director will also work with the health care plan providers to ensure that we are choosing the best health plans for our employees. With the strategies and recommendations I have suggested, it is hopeful that Middlefield Hospital will overcome its poor financial performance. I am looking for Middlefield Hospital to supersede its competition and excel with its reputation and performance to the communities and areas that it serves. We strive to provide outstanding health care services to all who utilize our facilities.

Chapter 10 is a chapter that attempts to discus

Chapter 10 is a chapter that attempts to discus the seemingly ambiguous concept of equality. It contains a discussion of how equality is realized in law, public policy, and society in general. Furthermore, the discussion focuses on the three different conceptualizations of equality. These are equality under the law, equality of opportunity, and equality of material well-being. The main argument of this chapter is that equality of material well-being has emerged as the dominating factor in the formulation of policies. In order to prove his point, the author discusses each of the conceptualizations and how they are related to each other. The chapter contains a lengthy discussion of equality under the law. It discusses how the laws of a society must disregard various categorizations and consider people as individuals. Basically, this is the backbone of equality as perceived by many. It is with this conceptualization that the evil of inequality such as racism, sexism, homophobia and others are commonly argued with. Furthermore, the author discusses how equality under the law or the lack of it has been demonstrated in U.S history. The author recounts the discrimination that different groups have received and he identifies the presumably dominant group as being white, male, and predominantly Protestant. He argues that it is such group that has used the law in order to maintain its dominance and keep other groups subordinated. The author further argued that equality of opportunity and equality of material well-being are inseparable and dependent on each other. It is because opportunities to rise in the ranks of social mobility are dependent on the resources that one has. The author paralleled the evolution of the conceptualization of equality to the various stages that the civil rights movement has undergone. In its earliest days, the focus of the movement was on eradication of laws that subordinated African-Americans. In other words, this referred to attacks on denials of equality under the law. In the second stage, the civil rights movement focused on fighting for equal access to values and facilities that are supposed to be available to the general public. This constituted their battle for equality of opportunity. Now, the movement is in its third stage, the battle for proportional equality or equality of material well-being. To demonstrate how the focus shifted to proportional equality, the author recounted the laws that were deemed to be in support of the achievement of equality such as the fourteenth amendment and the Civil Rights Act of 1964. These laws were used to generate policies that meant to end inequality on various fronts specifically education and employment. For instance, the fourteenth amendment led to the end of segregation in public schools. On the other hand, the Civil Rights Act of 1964 led to the creation of EEOC which pressed for ending discrimination in terms of employment opportunities. Having read the chapter, it is my view that equality, in all of its three conceptualizations, is all one and the same. Having one means having the others. The achievement of such cannot be the sole responsibility of the government or the law. It requires the concerted effort of the whole society. I agree with the author that today, the battle for equality has shifted to the battle for proportional equality. The achievement of such indeed reflects the fulfillment and realization of the two other conceptualizations. Equality must not only be reflected in the law. It does not only favor those who have long been discriminated. Equality is the right of everyone. Thus, every member of society must make an effort towards the realization of it.

Eating Healthily and Advantages Disadvantages of Foods Essay

Today, every people and every country were all developing and moving forward, by then shall we keep in mind, what make us live until today and keeping us healthy.â€Å"Eating Healthily With A Busy Lifestyle†, is the topic that I chose. By reading the topic, the main point that I chose, straight away in people’s mind they will think of delicious food, delicacy that bring up the appetite, but do they have the time to eat what they want, to enjoy such appetizing meals? Does it suit our healthy life since nowadays we usually eat what we, just like the often phrase we usually heard, saw in the advertisements, ‘eat all you can’ or ‘eat while you can’. Some people neglect the healthy food thing, because they thought that healthy food is boring, not delicious and many more. I have seen people shall I say my friends, colleagues which they don’t consume any type of vegetable. I have few colleagues of mine, whenever we ate together sitting on the same table during dinner night especially, when the waiter brought the meal, and it vegetables, their first thought was they will not take those vegetables, they won’t eat it. Vegetable which contain a lot of vitamins and minerals, helps to protect our immune system, to beautify our skins and many more. It is very, very easy to eat the greens (vegetables), if they doesn’t look tasty, make them look tasty, use our imagination to think how to decorate, form the vegetables to look yummy. Here in this speech I will show how to eat healthily during working hours especially, how we divide our time to unleash our appetite towards healthy and scrumptious food. In this speech I will share what I have learnt and analysed for the healthy food, which is simple to make, and I will also points out of what are the advantages are and also disadvantages of foods especially in our country, Malaysia which most of them were highly contain of cholesterols and calories. And I will be talking on how to keep nutritious snacks on hand, packing your lunch and choosing healthy food when you are at a restaurant.

Retail Supply Essay Example | Topics and Well Written Essays - 1000 words

Retail Supply - Essay Example Most of the pedestrians that patronize the streets around the Bay Aledaide Centre are those people who work in the Discovery District in close proximity to educational centers and hospitals. Examples of educational centers in the neighborhood of the Bay Centre include the University of Toronto and the Ryerson University. More than 65 per cent of residents in this area comprises of the working class in the age bracket of 25-64, which is considerably higher than the City’s average of 57 per cent (Figure 2). Figure 2: Population by Age Walking along the streets, it is notable that the intersection neighboring Yorkville at Bay is a center of expensive shopping, which attracts a large proportion of the upper class income earners who lives in the expensive neighborhoods of the city. The majority of the malls along this street sell expensive clothing and household products. The Bay street is largely used for transportation – it is served by the route 6 Bay bus. Other areas inc luding the streetcar tracks, which extends from College street and Dundas are used for diversions and and short turns (Bow 12). Table 1 below shows how Bay Adelaide Centre neighborhood differs from the rest of the Toronto city. HIGHER LOWER MUCH LOWER % of Children (0-4) % of Children (5-14): % of Youth (15-24): % of Seniors (65+): Dependency Ratio: (20%) Total Population Change Table 1: How this neighborhood compare with the rest of Toronto PART B: Yorkville east of Avenue Road Yorkville is commonly known for its shopping activities. The city of Toronto annexed it from a former village. It is neighbor to Davenport road to the north, Bloor Street to the south, Avenue road to the west, and Yonge Street to the east. Officially, the strip is considered as part of The Annex vicinity. The strip is one of the city’s most fashionable shopping centers. It is surprisingly one the the world’s most expensive streets, with rent per square foot ranging from $300 by 2008. Yorkvilleà ¢â‚¬â„¢s has very expensive and fashionable restaurants, shopping and boasts of hosting the first five star hotels in Canada. Compared with the rest of Toronto, the percentage of children below four years is lower, youth is the same, seniors is higher, and the total population change is the same (Table 2). HIGHER LOWER MUCH LOWER SAME % of Children (0-4) % of Children (5-14): % of Youth (15-24): % of Seniors (65+): Dependency Ratio: (30.2%) Total Population Change Table 2: How this neighborhood compare with the rest of Toronto The fashionable boutiques include Gucci, Burberry, Hugo boss, Louis vuitton, Ermenegildo and Betsey among many other upscale designer boutiques. Many companies have their flagships located along this street, including Town Shoes, Gucci, Harry Rosen, Lacoste and Channel [4]. Recently, mid-market retailers have flocked Bloor street, including La Senza, Winners and French Connection. Yorkville is notably known for its luxurious shopping streets. The demand along Bloor street is very high, hence making the rent to shoot very very high. The majority of the retailers is independent (80%), who put a lot of efforts to meet these demands. The number of professional services and offices are extremely high, which services leading companies such as Canada Post, Retail Council of Canada, IBM Canada, Showcase television and consultants from different countries. The majority of the pedestrians are working age who also form the largest proportion of the shoppers (Figure 3). Figure 3: Population by

Natural Law and Legal Positivism Essay Example | Topics and Well Written Essays - 2000 words

Natural Law and Legal Positivism - Essay Example Natural law applies to theories of ethics, politics, civil law, and theories of religious morality. Natural law as it applies to the theories of ethics, seeks to establish a definition for features of moral theory as nature dictates them. However, natural law theory does not recount on the history of the natural law development thought. Natural law theory finds its definition in ethics (Murphy 654). Any moral theory that relates to the natural law theory belongs to Aquinas. Every ethics analogy that includes material on natural law theory is definitely by Aquinas. It is therefore arguable that Aquinas natural law theory is the centre stage of a natural law position. The theory of natural law ascribes the origin of law to the supreme God. Natural law is a divine providence that originates from God himself. Natural law is therefore part of the theory of divine providence. At the point of view of human role as a recipient of this God's provision, natural law is a product of the principles of practical rationality (Waluchow 179). These are the principles that set judgment of the human actions either as reasonable or as unreasonable. Natural law is a preeminent of the theory of practical rationality. Practicing natural law is a participation in the eternal law. Eternal law is the rational plan that presents the ordinance of all creation. Therefore, natural law attains its quality as law from this base. The practice of natural law binds naturally. To learn natural law does not call for human methods of instruction (Waluchow 179). Humans learn the precepts of natural law naturally. Natural law judges between good and evil, maintaining that, people should do only good things and avoid the evil ones at all cost. Natural law is unique in itself in that, it does not fall into the contemporary categories for moral theories. On interesting feature of natural law is that, it is hard to tell when an ethics analogy ceases to be a natural! Natural laws are intact and cannot be broken or enforced. On the other hand, legal positivism is the theory that maintains that the existence and the content of law depend sharply on the social facts but not on its merits (George 31). The theory does not state that the law's merits are incomprehensible, insignificant, or marginal to the philosophy of law. It rather discourages the thought that the law's merits can determine whether the law or legal systems exist. The impact of any law in any particular place depends on the social standards that are in recognition as authoritative by the officials of the law. For instance, if the legislature enacts, judicial system decide, or social customs declare an act to be a law, then it becomes a law. According to legal positivism, law is anything that the society in question posits. Therefore, law is a social construction. Law is a command of the sovereign under the support of the force (George 31). However, legal positivism is not a confinement of law. The statement that existence of law depends on facts rather than its merits is a thesis about the relation amid laws, facts and merits, but not a thesis about the individual relata (Waluchow 179). Legal positivism is unique in that, it is not contradictory to natural law's moral doctrines and objective morality set in human nature. In order to

Space Shuttle Essay Example | Topics and Well Written Essays - 3750 words

Space Shuttle - Essay Example Nixon and vice president Spiro T. Agnew. They presented their objective after evaluating the previous studies related to shuttle science. First, to have a national space strategy and second, to build a space shuttle. The big question took place while the earliest development of space shuttle, the debate was about the optimal shuttle design with the purpose of best balanced capability, development cost and operating cost. Eventually the already existing design was selected, using a reusable winged orbiter, solid rocket boosters, and expendable external tank. The Shuttle program was officially commenced on January 5, 1972, just after the announcement that NASA would precede with the development of a reusable Space Shuttle system by President Nixon. The final design was less pricey to manufacture and less technically striving as compared to the earlier fully reusable designs. When the Apollo space program was about to finish, NASA officials were looking at the big picture of the American space program. They used one-shot, disposable rockets. All they wanted is a cost effective, reliable rocket and something which is reusable. This main idea of space shuttle being reusable was that it could launch like a real rocket but land like an airplane which would be considered as one of the greatest technical achievement. As soon as NASA began to study the ... President Nixon in 1972 announced that NASA would develop a reusable space shuttle or space transportation system (STS). Later it was decided that the shuttle would consist of an orbiter directly attached to the solid rocket boosters and also an external fuel tank. It was awarded the prime contract to Rockwell International. Then, spacecraft which were made used ablative heat shields that would burn away as the spacecraft re-entered the Earth's atmosphere. Where as, if the rocket is to be reusable it has to use the different strategy. So the designers and manufacturer of the space shuttle suggested an idea which was to use many insulating ceramic tiles to cover the space shuttle which could absorb the heat of re-entering without hurting the astronauts. As the shuttle was to fly like a plane (more like a glider), while landing. So a working orbiter was also built up for testing the aerodynamic design, but it won't go into the outer space. This orbiter was named the Enterprise afterwards it was known as the "Star Trek" starship. So this required test flights which Enterprise took care of the numerous test flights and landings, where it was launched from a Boeing 747 and glided to a landing at Edwards Air Force Base in California. At last, after many years of constructing and testing of orbiters, main engines, external fuel tanks and solid rocket boosters, the shuttle was ready to fly. There were total four shuttles made - Columbia, Discovery, Atlantis and Challenger. The first flight was of Columbia Space Shuttle in 1981, piloted by astronauts John Young and Robert Crippen. It was the successful flight which Columbia performed and later other shuttles made several successful flights. But

Neoliberalism Essay Example | Topics and Well Written Essays - 750 words

Neoliberalism - Essay Example The citizens of Mexico are usually precluded from exercising their rights and inhibited from accessing justice in their system. The fact therefore that the people of Chiapas, who Speed uses in her study and who were involved in the Zapatista movement have in more ways than one framed their struggles in the context of enforcement of human rights. Human Rights and the Neoliberal Rule Interesting similarities could be drawn to the fact that the most controversial foreign policy decisions by the administration of the United States in the recent years usually get defense from unique quarters. These policies have always been defended on the basis that the government is spreading democracy and enforcing the realization of human rights. Most of these policies are considered neoliberal. One characteristic of neoliberalism is that it has a cultural system. This system focuses on the priority of the individual. Consequently, the values and discourse of individual freedoms and the notion of meri tocracy will lead to the establishment of neoliberal policies, governance and a rule that is neoliberal in nature. Mexico is one of the major traders under NAFTA. One significant factor of most of the transnational projects in the Latin America has focused on the tensions of development of neoliberal project. In the development of neoliberal rule therefore, strong attachments can be seen between the human rights movement and the explosion of a strong constitutional review that is more focus on bills and judicial reviews about the same time when there are developments in neoliberal reforms. Most of the works in neoliberal reforms and globalization embrace the idea that most administrations in the world try to adopt policies that are imposed upon them by the world. Most trading partners in the world on the other hand would not be willing to do trade with regimes that are oppressive and lack the respect for human rights. It is therefore clear that for such policies to be adopted there has to be a movement stimulating the recognition and realization of human rights and freedoms. Consequently, the recognition of such rights ultimately reproduces neoliberal rule and policies that come with it in several aspects of the administration. Human Rights as a Tool of Resistance to the Neoliberal State and the New Global Order Countries’ cultures, markets and politics no longer operate with the boundaries but also without and at international levels. One common and complimentary interest to the global order is the concept of neoliberal rule and policies that come with it. There are different stand points from which globalization is contested. During the cold war, it was characterized by localized global conflicts and national struggles became the proxies from which the United States and the Soviet Union fought their wars. Today, the resistance movements are framed, interpreted and attributed to grievances to neoliberal globalization and the institutions that govern it . This is because as the states develop and there is a stronger and higher recognition of human rights, most of the protests are influenced by the national economies and the administrative policies in the country but one way or the other, they are deflected by the new global order. This has seen the

Industrial Revolution for World History Essay Example | Topics and Well Written Essays - 750 words

Industrial Revolution for World History - Essay Example This open the floodgates of a demand from railways and industries also developed but even now wherever required for technological edge they are imported from other countries. In United States of America the industrialization since developed as late as 18th century and industrialization and scientific discoveries and innovations developed faster than the developing countries. The epoch gave advent to mechanization and opened vistas for many scientific and technically qualified people for augmentation of production to meet market demands. The various bottlenecks that were encountered in the processes of production were taken care of from the angles of stopping production lines from running and creating problems for various customers. The industries later realized the economics of economies as well as diseconomies of scale based on small scale and large scale production (McNeese, 2000). The course of world history has taken a new direction that would encompass encouragement of exports as well as opening up departmental stores and multiple chain shops. This tantalizes various customers covering wide range of products that are normally desired and demanded during the normal course in lives. The capabilities of the industries would also develop opportunities that would encompass exploration of various avenues for the development of products and market inciting queries and enquiries from multitudes of customers. The course of history has undergone a dramatic change and many countries have followed suit with the infusion of technology that would pave the way for creation of good amount of contribution to the national exchequer. The countries can flourish with ever growing opportunities that would further augment the prospects of inflow of foreign exchange, joint venture proposals as well as creating an embodiment of a growing awareness for achievement of a strategic and technological edge in offering customers value for money

The Use of Knowledge in Society Essay Example | Topics and Well Written Essays - 1750 words

The Use of Knowledge in Society - Essay Example Since the process of decision making process is heavily influenced by the type of knowledge possessed and the type of organizations involved, the motivation for decision making i.e. the type and level of knowledge possessed by them, is of crucial significance. This essay on ‘Use of knowledge in Society’ aims to discuss, analyse, and assess the views put forward by the author, F. A. Hayek (1945) and ascertain the implications of the claims made in view of various micro-economic theories and concepts. Summary: The article by Hayek (1945) on the use of knowledge in society discusses the various merits and influence of price mechanisms on the decision making process and role of specific knowledge as a decision-making mechanism. He states that â€Å"The peculiar character of the problem of a rational economic order is determined precisely by the fact that the knowledge of the circumstances of which we must make use never exists in concentrated or integrated form but solely a s the dispersed bits of incomplete and frequently contradictory knowledge which all the separate individuals possess (p. 519)." He implies that that it is humanly impossible for a single individual to possess all the relevant information to arrive at a favourable decision. The quest of individuals with regard to addressing the economic problem is hence not about applying the available information or knowledge for optimum utilization of resources but rather on the manner in which the best possible resources can be acquired by means of the limited knowledge available at our disposal. Merits of the argument: Product specific or consumer specific knowledge is known to help firms / organizations in maximizing their profits and sustaining their competitive positioning in the industry. The application of market oriented specific knowledge by the organizations helps firms in warding off competition and in developing effective strategies. Critical information or knowledge regarding one's com petitors such as products, prices, or policies adopted by them etc., plays a key role in producing market/ consumer oriented ideas/ products thus helping organizations in effectively catering to their target consumer/ market segment (Glazer, 1991). Such market / consumer oriented strategies developed based specific knowledge provides organizations with a competitive advantage (Barney, 1991) and helps them in succeeding regardless of the presence of negative influences / obstacles in the external environment (Jaworski and Kohli, 1993; Narver and Slater, 1990). Hayek has stressed the relevance and significance of knowledge in the development of society stating that awareness and application of specific knowledge is likely to contribute towards the overall development of the society and it is hence vital for individuals and societies to acquire and apply such knowledge for generating and maximizing their profits. Since capital is by far the most critical input of production in an indus trial society, possession of appropriate knowledge is inevitable for enabling effective decision making in order

The harmful value of value meals Essay Example | Topics and Well Written Essays - 1250 words

The harmful value of value meals - Essay Example For instance, Yum! Brands Inc., has established 38,000 restaurants globally; and McDonalds has set-up a total of 33,000 chains from all over the continent. Hence, it is no surprise why fast food is already served at restaurants, drive-through, schools and universities, bus stations, airports, and even at hospitals. People’s fast food preference may be due to the fact that it is served quicker; thus, allowing them to maximize their time and become more efficient in their daily tasks. Likewise, others opt to buy fast food for their meal because it is delicious and very affordable. However, little did they know that as they consume more and more fast food each day, they are putting themselves in high danger of acquiring various fatal diseases. Obesity Obesity (i.e. a body mass index of greater than or equal to 30) is one of the detrimental effects of too much fast food consumption. According to Brindal et al., fast food contains highly dense and high level of fats and calories pe r serving high (113). Thus, over-consumption of fast food makes people more susceptible to gaining weight, which usually exceeds the normal status. According to the World Health Organization (â€Å"Obesity and Overweight†), since the year 1980, the total number of global-wide obesity has doubled; and just recently, the total number of people who are obese has reached more than 500 million. Obesity makes people’s life more difficult and hassle because people with a very heavy weight cannot move freely, which makes less mobile. As an effect, they may develop other complications like being bow-legged (especially for obese children), sleep disturbances like sleep apnea, asthma, arthritis, and poor surgical and childbirth outcomes (for mothers) Clarke (â€Å"Health Risks†). The worst is, WHO (â€Å"Obesity and Overweight†) made it clear that obesity is more deadly than being underweight. Aside from the physical danger brought by obesity to people, it may also put them in a state of emotional crisis. Obesity may lead to depression because of the hormonal imbalance that happens inside the body as more fats are consumed (Bessesen, Hill and Wyatt). Aside from that, being obese, unfortunately, increases their chances of being the subject of negative judgment, severe bullying, and social discrimination. Considering the societal norm of beauty and ideal body structure, being obese does not qualify to the established standards. Thus, obese individuals need to handle those emotional and social challenges in which only few may endure. Some may resort to suicide because for them, it is better to end their lives than to continuously experience the trauma of being rejected. Apparently, this is how far fast food eating can throw people. By merely wanting to experience the comfort fast food offers, they need to carry the physical and emotional burden it brings. However, this is just one of the reasons why it is practical to abolish the practice of eati ng fast food. Type 2 Diabetes Type 2 diabetes is another health problem that may arise as a result of fast food eating. Fast foods such as soft drinks or soda, French fries, shakes, sandwiches, burger, pizza pies, etc. are rich in carbohydrates (Clarke â€Å"Why is Fast Food†). Too much carbohydrate intake increases the level of the blood component triglyceride, which results to either, failure of the pancreas to produce enough amount of insulin or body system’s improper insulin use (Clarke â€Å"Why is Fast Food†). This scenario exposes individuals to the risk of developing type 2 diabetes, for sugar in their body will build up in the bloodstream instead of being utilized for energy. For instance, in the

Apple Mission Statement Essay Example for Free

Apple Mission Statement Essay Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, its obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apples control; its part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty. A Store Just for Apple: Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Complete Solutions: Apples products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally dont have to stray to find products and solutions they want. Are You a Mac? : Lets face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apples Im a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old. Once youve become smooth, would you want to go back to uptight? Varied Products: Many consumers may not be ready to buy an Apple computer, but theyre willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, t creates an opportunity for new users to be introduced to Apple. If these users enjoy their gadgets, theyre more likely to consider buying an Apple computer in the future. Media Fodder: Media outlets, especially bloggers, love to write about Apple. Why? Because Apple makes it so easy. With leaked rumors about new developments, its very own expo and mysterious shutdowns of its online store, Apple gift wraps news stories that are just begging for speculation and hype. By perpetuating this cycle of media frenzy, Apple keeps its customers excited about buying new Apple products now and in the future. Education Sales: By selling its products to schools and universities, Apple turns classrooms into showrooms. If students go through school using Apple products, they become comfortable with the interface and familiar with the superior performance the brand offers. By creating this early exposure, Apple captures customers before they even know that they are customers. Products That Deliver: Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design. This meticulous planning is a large contributor to Apples high customer-satisfaction rates. Its plain and simple: Robust and easy-to-use products not only make your customers happy, but also make them want to buy more products from you in the future. Outsourcing Unpleasantness: With Apple products, the average consumers interaction with the company is likely to be low. Unless something goes wrong, you dont have any reason to speak with an Apple customer-service representative. Of course, the iPhone presented an opportunity that could have made Apple much more involved, similar to administering iTunes for the iPod. With a phone, interaction becomes multifaceted. You have to consider billing errors, quality of wireless service, contracts and a number of other factors that often lead to customer frustration. With the iPhone, Apple was wise to stick with building a good product and letting ATT handle the service. Consistency: All of Apples products have the same basic architecture. Because of this consistency, customers who already own Apple products have a good idea of what theyll be getting before they make a purchase. They know that it will be easy to adapt to new hardware, and this makes them more open to making a repeat purchase. New Innovations: Although the architecture of Apple products is consistent, its portfolio is not. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like. Attractiveness: From packaging to aesthetic design to user-interface experience, Apple makes its products accessible and attractive. Bright colors, a smiling icon and slick-looking hardware remind customers every time they use Apple products that what Apple offers is appealing.

Fundemental Rights of India Essay Example for Free

Fundemental Rights of India Essay The Fundamental Rights in Indian constitution acts as a guarantee that all Indian citizens can and will live their lifes in peace as long as they live in Indian democracy. They include individual rigts common to most liberal democracies, such as equality before the law, freddom of speech and expression, freedom of association and peaceful assembly, freedom of religion, and the right to constitutional remedies for the protection of civil right. Originally, the right to property was also included in the Fundamental Rights, however, the Forty-Fourth Amendment, passed in 1978, revised the status of property rights by stating that No person shall be deprived of his property save by authority of law. Following are the Fudamental Rights in India Right to Equality | * Article 14 :- Equality before law and equal protection of law * Article 15 :- Prohibition of discrimination on grounds only of religion, race, caste, sex or place of birth. * Article 16 :- Equality of opportunity in matters of public employment * Article 17 :- End of untouchability * Article 18 :- Abolition of titles, Military and academic distinctions are, however, exempted| Right to Freedom | * Article 19 :- It guarantees the citizens of India the following six fundamentals freedoms:- 1. Freedom of Speech and Expression 2. Freedom of Assembly 3. Freedom of form Associations 4. Freedom of Movement 5. Freedom of Residence and Settlement 6. Freedom of Profession, Occupation, Trade and Bussiness * Article 20 :- Protection in respect of conviction for offences * Article 21 :- Protection of life and personal liberty * Article 22 :- Protection against arrest and detention in certain cases | Right Against Exploitation | * Article 23 :- Traffic in human beings prohibited * Article 24 :- No child below the age of 14 can be employed | Right to freedom of Religion | * Article 25 :- Freedom of conscience and free profession, practice and propagation of religion * Article 26 :- Freedom to manage religious affairs * Article 27 :- Prohibits taxes on religious grounds * Article 28 :- Freedom as to attendance at religious ceremonies in certain educational institutions | Cultural and Educational Rights | * Article 29 :- Protection of interests of minorities * Article 30 :- Right of minorities to establish and administer educational institutions * Article 31 :- Omitted by the  44th Amendment Act | Right to Constitutional Remedies | * Article 32 :- The right to move the Supreme Court in case of their violation (called Soul and heart of the Constitution by BR Ambedkar) * Forms of Writ check * Habeas Corpus :- Equality before law and equal protection of law | Fundamental Right 1. Part-III, containing articles from 12 to 35 deal with Fundamental Rights. 2. The Fundamental Rights can be enforceable by a court against the State. 3. These are primarily aim at assuring political freedom to the citizens by protecting them against the excessive State action. 4. The Fundamental Rights are given a pride of place by the Constitution makers. 5. The chapter of Fundamental Rights is sacrosanct and not liable to be abridged by legislative or executive act or orders, except to the extent provided in appropriate Article in Part III. 6. Grover Justice Supreme Court said: â€Å"where as the fundamental rights lay down the means by which that goal was to be achieved.† 7. Fundamental rights occupy a unique place in the lives of civilized society and have been variously described in judgment of the Supreme Court as â€Å"transcendental†, â€Å"inalienable† and â€Å"personal†. 8. There are negative in character. The State is asked not to do certain things for the people. Directive Principles of State Policy 1. Part –IV, containing Articles from 36 to 50, deal with Directive Principle of State Policy. 2. The Directive Principles of State Policy can not be enforceable by any Court. 3. These are aimed at securing welfare, social and economic freedoms by appropriate State action. 4. The Directive Principles are given a place of permanence by the Constitution makers. 5. The Directive Principles of State policies have to confirm and to run as subsidiary to the Chapter of Fundamental Rights. 6. Grover Justice Supreme Court said: â€Å"Directive Principles prescribe the goal to be attained.† 7. The Supreme Court described the Directive Principles of State policy as â€Å"Conscience of our Constitution†. 8. These are positive in character. The State is directed to take certain positive steps for the welfare and advancement of the people. Directive Principles Of State Policy The Constitution lays down certain Directive Principles of State Policy which  though not justiceable, are ‘fundamental in governance of the country’ and it is the duty of the State to apply these principles in making laws. These lay down that the State shall strive to promote welfare of people by securing and protecting as effectively as it may a social order in which justice social, economic and political, shall inform all institutions of national life. The State shall direct its policy in such a manner as to secure the right of all men and women to an adequate means of livelihood, equal pay for equal work and within limits of its economic capacity and development, to make effective provision for securing the right to work, education and to public assistance in the event of unemployment, old age, sickness and disablement or other cases of undeserved want. The State shall also endeavour to secure to workers a living wage, humane conditions of work, a decent standard of life and full involvement of workers in management of industries. In the economic sphere, the State is to direct its policy in such a manner as to secure distribution of ownership and control of material resources of community to subserve the common good and to ensure that operation of economic system does not result in concentration of wealth and means of production of common detriment. (1) Equitable distribution of wealth or the socialist pattern of society and equal pay for equal work for both men and women. (2) Provision of adequate means of livelihood to all its citizens, men and women. (3) Provision of employment to all. (4) Free and compulsory education for children. (5) Living wage for workers. (6) Protection of childhood and youth against exploitation and against moral and material abandonment. (7) Organization of village panchayats as units of self-government (Article 40). (8) Prohibition of the consumption except for medical purposes of intoxicating drinks and of drugs injurious to health. (9) Organization of agriculture and animal husbandry on modern and scientific lines. (10) Promotion of international peace and security and maintenance of just and honourable relations between the nations of the world. THE DIRECTIVE PRINCIPLES OF STATE Policy in the Constitution of India have been inspired by the Constitution of Ireland. It contains ideals of a Welfare State. The Directive Principles are  contained in Part-IV of the Constitution. RIGHT TO WORK IN THE INDIAN CONSTITUTION Article 41 in Part IV (Directive Principles of State Policy) in the Constitution of India reads, â€Å"The State shall, within the limits of its economic capacity and development, make effective provision for securing the right to work, to education and to public assistance in cases of unemployment, old age, sickness and disablement and in other cases of undeserved want.† The custodian of Fundamental Rights is the Supreme Court of India. The differences between Fundamental Rights and Directive Principles are: Fundamental Rights * Fundamental Rights are justiciable * Indian Constitution mentions some of the most important rights of the citizens called fundamental rights. * These rights are necessary if citizens are to act properly and live democratically. * These rights are fundamental in legal sense. If Government passes any law which restricts them, then those laws would be invalid. * The Constitution guarantees us six fundamental rights. * Fundamental rights concern the individual. Directive Principals * Directive Principles of State policy are not justiciable. The provision of Directive Principles thus can not be enforced in court of law. * These are actually directions given by the Constitution of the State to adopt policies which would help to establish a just society in our country. * The aim of these instructions is to create proper economic and social conditions in which citizens of our country can lead a good life. * Directive principles concern State.

The Definition Of Health Management Essay

The Definition Of Health Management Essay This assignment is actually will describe about the contradictory demand of cost reduction program and the need to invest to enhance the standard of health, safety and environment (HSE) in the industry. This assignment consist of the definition of Health, the definition of Safety, the definition of environment, Professional Organization in Malaysia, Cost Reduction, Profit, Discussion and also the Conclusion of this assignment. 2.0 THE DEFINITION OF HEALTH Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a persons mind and body, usually meaning to be free from  illness,  injury  or  pain  (as in good health or healthy). The  World Health Organization  (WHO) defined health in its broader sense in 1946 as a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. Systematic activities to prevent or cure health problems and promote good health in humans are undertaken by  health care providers. Applications with regard to animal health are covered by the veterinary sciences. The term healthy is also widely used in the context of many types of non-living organizations and their impacts for the benefit of humans, such as in the sense of  healthy communities,  healthy cities  or  healthy environments. In addition to health care interventions and a persons surroundings, a number of other factors ar e known to influence the health status of individuals, including their background, lifestyle, and economic and social conditions, these are referred to as determinants of health. Generally, the context in which an individual lives is of great importance for his health status and quality of life. It is increasingly recognized that health is maintained and improved not only through the advancement and application of  health science, but also through the efforts and intelligent  lifestyle  choices of the individual and society. According to the  World Health Organization, the main determinants of health include the social and economic environment, the physical environment, and the persons individual characteristics and behaviours. 3.0 THE DEFINITION OF SAFETY Safety  is the state of being safe, the condition of being protected against physical, social, spiritual, financial, political, emotional, occupational, psychological, educational or other types or consequences of failure, damage,  error,  accidents,  harm  or any other event which could be considered non-desirable. Safety can also be defined to be the control of recognized hazards to achieve an acceptable level of risk. This can take the form of being protected from the event or from exposure to something that causes health or economical losses. It can include protection of people or of possessions. There are two slightly different meanings of  safety. For example,  home safety  may indicate a buildings ability to protect against external harm events (such as weather, home invasion, etc.), or may indicate that its internal installations (such as appliances, stairs, etc.) are safe (not dangerous or harmful) for its inhabitants. Safety is the condition of a steady state of an organization or place doing what it is supposed to do. What it is supposed to do is defined in terms of public codes and standards, associated architectural and engineering designs, corporate vision and mission statements, and operational plans and personnel policies. For any organization, place, or function, large or small, safety is a normative concept. It complies with situation-specific definitions of what is expected and acceptable. Security is the process or means, physical or human, of delaying, preventing, and otherwise protecting against external or internal, defects, dangers, loss, criminals, and other individuals or actions that threaten, hinder or destroy an organizations steady state, and deprive it of its intended purpose for being. Safety can be limited in relation to some  guarantee  or a standard of  insurance  to the quality and unharmful function of an object or organization. It is used in order to ensure that the object or organization will do only what it is meant to do. It is important to realize that safety is relative. Eliminating all  risk, if even possible, would be extremely difficult and very expensive. A safe situation is one where risks of injury or property damage are low and manageable. 4.0 THE DEFINITION OF ENVIRONMENT 4.1 Environment system In  science  and  engineering, a  system  is the part of the  universe  that is being studied, while the  environment  is the remainder of the universe that lies outside the boundaries of the system. It is also known as the  surroundings, and in  thermodynamics, as the  reservoir. In some disciplines, such as  information theory,  information  may also be exchanged. The environment is ignored in analysis of the system, except in regards to these interactions. The Environmental systems are vital to the human race and to all living organisms. Without the systems in place and working, we would all cease to exist. Rivers and streams are an example, if the system of this were to not work, then the whole system would collapse. 4.2 Environmental Health Environmental health  is a branch of  public health  concerned with all aspects of the  natural  and  built environment  that may affect human  health. Other phrases that concern or refer to the discipline of environmental health include  environmental public health  and  environmental health and protection. The field of environmental health differs from  environmental science  in that environmental health is concerned with environmental factors affecting human health whereas environmental science is concerned with the environment as it affects ecosystems. Environmental health addresses all the physical, chemical, and biological factors external to a person, and all the related factors impacting behaviours. It encompasses the assessment and control of those environmental factors that can potentially affect health. It is targeted towards preventing disease and creating health-supportive environments. This definition excludes behaviour not related to environme nt, as well as behaviour related to the social and cultural environment, and genetics. Environmental health is defined by the  World Health Organization. Those aspects of the human health and disease that are determined by factors in the environment. It also refers to the theory and practice of assessing and controlling factors in the environment that can potentially affect health. Environmental health as used by the WHO Regional Office for Europe, includes both the direct pathological effects of chemicals, radiation and some biological agents, and the effects (often indirect) on health and well being of the broad physical, psychological, social and cultural environment, which includes housing, urban development, land use and transport. 4.3 Environmental Health Profession Environmental health practitioners may be known as  sanitarians,  public health inspectors, environmental health specialists,  environmental health officers  or environmental health practitioners. In many European countries, physicians and veterinarians are involved in environmental health. In the United Kingdom, practitioners must have a graduate degree in environmental health and be certified and registered with the Chartered Institute of Environmental Health. In Canada, practitioners in environmental health are required to obtain an approved bachelors degree in environmental health along with the national professional certificate the Certificate in Public Health Inspection (Canada). Many states in the  United States  also require that individuals have a bachelors degree and professional  licenses  in order to practice environmental health. 4.4 Disciplines of Environmental Health Three basic disciplines generally contribute to the field of environmental health. The three disciplines of Environmental Health is environmental epidemiology, toxicology, and exposure science. Each of these disciplines contributes different information to describe problems in environmental health, but there is some overlap among them. Environmental epidemiology  studies the relationship between environmental exposures (including exposure to chemicals, radiation, microbiological agents, etc.) and human health. Observational studies, which simply observe exposures that people have already experienced, are common in environmental epidemiology because humans cannot ethically be exposed to agents that are known or suspected to cause disease. While the inability to use experimental study designs is a limitation of environmental epidemiology, this discipline directly observes effects on human health rather than estimating effects from animal studies. Toxicology  studies how environmental exposures lead to specific health outcomes, generally in animals, as a means to understand possible health outcomes in humans. Toxicology has the advantage of being able to conduct randomized controlled trials and other experimental studies because they can use animal subjects. However there are many differences in animal and human biology, and there can be a lot of uncertainty when interpreting the results of  animal studies  for their implications for human health. Exposure science  studies human exposure to environmental contaminants by both identifying and quantifying exposures. Exposure science can be used to support environmental epidemiology by better describing environmental exposures that may lead to a particular health outcome, identify common exposures whose health outcomes may be better understood through a toxicology study, or can be used in a risk assessment to determine whether current levels of exposure might exceed recommended levels. Exposure science has the advantage of being able to very accurately quantify exposures to specific chemicals, but it does not generate any information about health outcomes like environmental epidemiology or toxicology. Information from these three disciplines can be combined to conduct a  risk assessment  for specific chemicals or mixtures of chemicals to determine whether an exposure poses significant risk to human health. 5.0 PROFESSIONAL ORGANIZATION IN MALAYSIA 1. Occupational Safety and Health Agency (OSHA) Occupational Safety and Health Agency OSHA is comprised of a diverse team of safety and quality professionals whose expertise is focused on what the company does best. With technical expertise as diverse and complex as the sites and facilities of its clients, OSHA is strategically positioned to help the regulated community manage a wide range of technical and regulatory issues related to past, present and future operations. OSHA is distinguished by the range and variety of professional disciplines it provides; the advanced technical expertise of OSHA staff; and professional contributions that OSHA has made to industry as well as the local community through participation in a number of projects and events that have helped to raise public awareness related to safety, and quality concerns. OSHA has established long term-valued relationships with our clients, providing customized approaches to occupational injury and illness prevention.   The OSHA organization work closely and discretely with clients to identify hazards and provide perspective on risk. OSHA can then correct deficiencies and improve performance within an existing organizational framework. 2. National Institute of Occupational Safety and Health (NIOSH) National Institute of Occupational Safety and Health (NIOSH) Malaysia is a company limited by guarantee owned by the Government of Malaysia. In the words of the Minister of Human Resources, Malaysia, NIOSH would be a critical catalyst in the promotion of occupational safety and health that would also serve as the backbone to create a self-regulating occupational safety and health culture in Malaysia. NIOSH is committed to ensure a safe and healthy working environment to all employees and others involved in or affected by its operation taking into account statutory requirement and relevant national and international standards and codes of practices.   Implementation and effectiveness of this policy is a line management responsibility together with the participation and involvement of all employees and NIOSH will ensure that adequate resources, training and time are made available.   Safety and Health management systems and programmes will be regularly reviewed to ensure continuous improvement. Humanistic approach will be adopted by NIOSH to promote a safe and healthy work culture which employer and employees share the common responsibility of creating a better work environment for all. This policy will be monitored to ensure achievement of our objectives and reviewed in light of legislative or organizational changes. 6.0 COST REDUCTION Cost reduction  is the process used by companies to reduce their  costs  and increase their  profits. Depending on a companys  services  or  product, the strategies can vary. However, it is important to remember that every decision in the product development process affects  cost. Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increases and price becomes a differentiator in the market. There are several types of main cost reduction strategies:- Supplier consolidation Component consolidation Re-source to low cost countries Request For Quotations Supplier cost breakdown analysis Function analysis / Value analysis / Value engineering Design For Manufacture / Design For Assembly Reverse costing Cost driver analysis Should cost Product benchmarking Design to cost Design workshops with suppliers Competitor benchmarking There are right  cost reduction  techniques and there are wrong ones. Using the right strategies will result in a more efficient company spending. Using the wrong techniques will create a reduction of expenses required to maintain product quality and company value. It is a fine line sometimes, but a systematic approach can help managers avoid making serious mistakes in the rush to cut expenses. Cost management strategies should be utilized as components of a larger objective to maintain maximum profitability. As such, cutting expenses will be just one part of a plan that focuses also on maximizing revenue. Effective techniques will begin with the setting of goals and objectives. There can be many reasons why a company might need to cut costs. To create additional cash reserves To reduce price of product or service To bring expenses in line with revenues To eliminate unnecessary expenses or wasteful spending To increase company value To increase competitive advantage To move costs between departments Identifying the goal of the expense reduction exercise will assist with implementation of an effective plan. In other words, if you dont know why you are cutting costs, how are you going to know where to cut costs? The purpose of expense reduction is to help the company towards long term survival. Purposes of expense reduction include: Create cash for reinvest in research and development Reduce manufacturing costs to stay competitive Reduce costs as a non profit so able to serve more people Lower costs of service in order to provide additional services To become more efficient To prevent employee lay-offs To prevent reduction in employee benefits Cost reduction techniques should also be evaluated in terms of impact on the organization. Prioritizing the goals of the cost cutting program will insure that the strategies are implemented appropriately. There are many different ways a company can institute a plan to reduce expenses. Across the board reductions Prioritized reductions Departmental reductions Reductions based on professional assessment Cost reduction techniques can be an important strategy for another reason. They can teach a company to be economical, by forcing a regular review of spending at every level of the organization. It can keep a company vital and streamlined. The Alternate Considered Cost Reduction Ideas When seeking to reduce its expenditures on goods and services, the first thought in many organizations is Lets find cheaper suppliers. But in many cases, sourcing for new suppliers are either not practical or its a suboptimal alternative.  Fortunately, there are several ideas for achieving cost reductions without switching suppliers. Ask You May Receive   Ask your suppliers if they have cost savings ideas. You never know when the answer may surprise you.   Aggregation   According to Patton, Aggregation is any effort that makes the buyers requirements more attractive to the seller by bundling those requirements with the volume of other buyers. This can be internal across business units or geographies or external with other companies. For external bundling, you can build your own consortium or join an existing group purchasing organization. Spec Rationalization   Spec Rationalization involves looking at the goods and services you buy and determining smarter ways to specify them. Patton shares an example from previous employment: We discovered that we had between 80 and 100 different specifications across the company worldwide for water. No reasonable person in Purchasing or Engineering is gonna say that we really need that many specs for water.   Leveraging The Supply Chain   In this technique, youre looking at suppliers suppliers, one or two steps back in the supply chain, Patton explains. Sometimes, the biggest cost component in the equation is really out of your own immediate suppliers direct control. Patton recommends working to identify situations where several of your suppliers buy the same material towards what they make for you and then leveraging that combined demand to drive cost reductions from lower tier suppliers. 7.0 PROFIT A financial benefit that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs and taxes needed to sustain the activity. Any profit that is gained goes to the businesss owners, who may or may not decide to spend it on the business. Calculated as: Profit = Total Revenue Total Expenses Profit is the money a business makes after accounting for all the expenses. Regardless of whether the business is a couple of kids running a lemonade stand or a publicly traded multinational company, consistently earning profit is every companys goal. 7.1 Economic Profit In neoclassical  microeconomic  theory, the term  profit  has two related but distinct meanings.  Normal profit  represents the total  opportunity costs  of a venture to an investor, whereas  economic profit  is, at least in the  neoclassical microeconomic theory  which dominates modern economics, the difference between a  firms total  revenue  and all costs (including normal profit).   A related concept, sometimes considered synonymous in certain contexts, is that of  economic rent. Other types of profit have been referenced, including  social profit  (related to  externalities). It is not to be confused with  profit in finance and accounting, which is equal to revenue minus only explicit costs and  super profit. Profit is not synonymous with the concepts of profitability and the  profit motive. 7.2 Normal Profit Normal  profit is a component of (implicit) costs and so not a component of business profit at all. It represents the opportunity cost for enterprise, since the time that the owner spends running the firm could be spent on running another firm. The enterprise component of normal profit is thus the profit that a business owner considers necessary to make running the business worth his while for example it is comparable to the next best amount the entrepreneur could earn doing another job. Particularly if enterprise is not included as a  factor of production, it can also be viewed a return to capital for investors including the entrepreneur, equivalent to the return the capital owner could have expected (in a safe investment), plus compensation for risk.   In other words, the cost of normal profit varies both within and across industries; it is commensurate with the riskiness associated with each type of investment, as per the risk-return spectrum. Only normal profits arise in ci rcumstances of  perfect competition  when long run  economic equilibrium  is reached; there is no incentive for firms to either enter or leave the industry. 8.0 DISCUSSION 1. Cost Reduction  by Design How to Reduce Product Cost by Design: Practice  Concurrent Engineering  with early and active participation of manufacturing, purchasing, vendors, etc. Implement  Design for Manufacturability  ( DFM ),  Design for Lean, and  Design for Quality For dramatic cost reduction   half cost to order-of-magnitude  Ã‚  optimize the concept/architecture phase To convert ideas, research or prototypes into viable products, use commercialization techniques to ensure success Activities Supportive to Low Cost Product Development: Co-locating Engineering with Manufacturing  ensures the best teamwork; avoid distant  off shoring If outsourcing, choose local vendors which ensures early and active vendor participation in product development teams Pre-select Vendor/Partners  who will help develop products, avoid low-bidding so that vendors will help with design Implement  standardization  and good product portfolio planning for the best focus Total cost measurements  to quantify all costs affected by design Correcting  Counterproductive Policies.  Ã‚  New ventures and start-ups will be able to implement these principles right away. Established companies may have to first correct  counterproductive policies, by prioritizing portfolio planning, scrutinizing high-overhead sales, emphasizing thorough up-front work, quantifying all costs, and avoiding time-draining attempts to  reduce cost after design, going for the  low-bidder, or  moving production offshore. See full  article on counterproductive policies. 2.  Lean Production  Cost Reduction How to Reduce Manufacturing Cost: Implement Lean Production Activities Supportive to Lean Production: Design product families for lean production Concurrently Engineer flexible processes Implement  standardization to enable  dock-to-line distribution Rationalize products to eliminate the most unusual products with the most unusual parts and processes Total cost measurements to quantify all costs related to manufacturing Keep control of manufacturing in house or with vendor/partners. 3.  Overhead  Cost Reduction How to Reduce Overhead Cost: Implement  Build-to-Order  and  Mass Customization  to build products on-demand without forecasts or inventory Activities Supportive to Build-to-Order Mass Customization: Implement  lean production Rationalize products Total cost measurements  to quantify overhead costs 4.  Standardization  Cost Reduction How to Reduce Cost with Standardization: Implement Standardization  with a practical procedure has been developed to standardize part and materials for new designs Activities Supportive to Standardization: Rationalize products  to eliminate or outsource the most unusual products that have the most unusual parts and materials Total cost measurements  to justify standardization efforts and encourage picking standard parts 5.  Product Line Rationalization  Cost Reduction How to Reduce Cost with Product Line Rationalization: Implement Product Line Rationalization  to eliminate or outsource low-profit products that have high overhead demands and are not compatible with cost reduction strategies Activities Supportive to Product Line Rationalization: Product Portfolio Planning focuses new product development Total cost measurements  to identify opportunities and supports rationalization decisions 6.  Supply Chain Management  Cost Reduction How to Reduce Cost in Supply Chain Management: Design products around standard parts  to simplify Supply Chain Management Standardize parts  to focus Supply Chain Management on high-volume, easy to get parts Rationalize away the most unusual products  which have the most usual, hardest-to-get parts Establish Vendor/Partnerships, which saves more money than  low-bidding Activities Supportive to Supply Chain Cost Reduction: Total cost measurements  to encourage and justify standardization and rationalization Dont merge acquired products into the same plant or build others products 7.  Quality Cost  Reduction How to Reduce the Cost of Quality: Eliminating quality costs starts with  designing in quality Rationalizing away unusual products  raises net factory quality and avoids wasting quality resources on inherently lower quality products Activities Supportive to Quality Cost Reduction: Total cost measurements to quantify the Cost of Quality 8.  Total Cost  Measurement to Support All Cost Reduction Activities How to Reduce Cost with Total Cost Measurements: Implement total cost measurement  with the easy-to-implement  cost driver  approach Activities Supportive to Total Cost Measurements: Until total cost can be quantified, everyone must make decisions based on  total cost thinking Senior management understands the importance of quantifying total cost, implements total cost measurements, and encourages all cost decisions to be made on basis of total cost 9.0 CONCLUSION As conclusion we can said that, the objectives of this assignment have been achieved which is to understand how to be cost effective but yet meeting the ever increasing HSE requirement. The conclusion is made due to what I have done about this assignment, describe properly about the problem required in this assignment. Cost becomes more important when competition increases and price becomes a differentiator in the market. Identifying the goal of the expense reduction exercise will assist with implementation of an effective plan. The purpose of expense reduction is to help the company towards long term survival. 10.0 REFERENCES [1] http://mydiposh.wordpress.com/tag/niosh-malaysia/ [2] http://www.niosh.com.my/en/ [3] http://www.pwc.com/gx/en/cost-reduction/index.jhtml [4] http://www.the-cost-reduction-consultant.com/CostReduction.html [5] http://www.nextlevelpurchasing.com/articles/cost-reduction-ideas.html?gclid [6] http://www.halfcostproducts.com/