Strategic Development Case Study Example | Topics and Well Written Essays - 2000 words

Strategic Development - Case Study Example The techniques which support strategic development and have been selected to be focused on in this paper are the balanced score card technique and that of SWOT analysis and TOWS matrix. The balanced score card approach is a performance management tool which measures the small scale operation activities of an organization and aligns the objectives to the vision and the min strategy of the organization. "Balance score card is a tool designed to give companies the right information to effectively manage the tactics that support their business strategy. It is divided into four areas, the financial, customer, learning and growth perspectives, and internal business process." (Pangarkar, & Kirkwood, 2007) Through the methodology of the balanced score card the perspectives of the business or the organization are divided into four different perspectives which have been highlighted as the financial,, the customer, the internal process and the innovation and learning perspectives. Each perspective is then assigned various key point indicators which can be used to measure the performance. These can include cash flow, ROI, financial result, return on capital, and return on equity for the financial perspective, delivery [performance to customer, quality performance to customer satisfaction rate, customer loyalty and customer retention for the customer perspective. The internal business process perspective can include KPI's like number of activities, opportunity success rate, accident ratios and overall equipment effectiveness, while the KPI's for the learning and growth perspective include the investment rate, the illness rate, the internal promotions, the employee turnover, and any gender racial ratios. Case Summary The case that has been selected is that of Neilson Manufacturing Incorporated. The company has employed the balanced score card approach for determining the strategy for improving the performance of the suppliers for the lean manufacturing organization. The case puts forward the mechanism employed, and the score card methodology used to improve the performance of its suppliers. The specific steps that are taken by the company to improve the supplier performance pertain to designing and implementing a score card based supplier performance model for the metal fabrication manufacturer. The score card is developed as a three part score card at the site of the case study. The case also provides the challenges that are present for the designing and the implementation of the strategy for development and improvement of supplier performance. Neilson manufacturing incorporated is a medium sized metal fabricator operating from Salem in "NMI is ISO 9001:2000 certified and offers high flexibility fabrication services including laser cutting, punching, forming, welding, printing, and silk-screening. The company's primary focus is in the electronics industry. Products produced by NMI include mainframe server cabinets; high end test cabinets for wafer, chip, and circuit board test equipment; enclosures for clean room applications and telecommunications